Sandra Velasquez

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Description

Sandra Velasquez is the Mexican-American founder of Nopalera, an iconic and culture forward Bath & Body brand that celebrates and elevates Latino culture. Velasquez launched Nopalera in the middle of the pandemic from her Brooklyn apartment with no outside funding or savings while working as a CPG sales & distribution manager in New York City. The brand attracted dream retailers like Nordstrom, Credo, Free People, and over 400 influential boutiques nationwide in its first full year and has been featured on NBC's The Today Show, Telemundo, and over sixty national publications. She won Latino Start-Up of the year at the L’attitude Match Up Conference. In 2022 she raised 2.7 Million after appearing on Shark Tank and famously turning down two offers. Velasquez hosts The Nopalera Podcast which chronicles her journey of building her brand in real time while sharing the stories of others in her community. In her spare time, she mentors other Latina founders.

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