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Samí Haiman-Marrero is the President and CEO of URBANDER, a solution-driven communications agency that helps transform businesses to advance humanity. URBANDER’s role is to serve as an extension of Marketing, Diversity, Human Resources, Procurement, Community Relations, and Social Responsibility teams, providing innovative approaches in the areas of strategic marketing, content development, workforce development, community outreach and JEDI (justice, equity, diversity, and inclusion). Through the activation of sound business development and culturally intelligent
interventions, URBANDER helps entities in the corporate, nonprofit, political and government sectors attain their communication, engagement, and social impact goals. Under Samí’s leadership, URBANDER was awarded with Orlando Business Journal’s 2020 Diversity In Business “Helping Hand” Award for their caused-based work and its impact on underrepresented, underserved
and underestimated communities. Since 2019, Samí has also been the Host and Co-Producer of “I HAVE SOMETHING TO SAY”, an award-winning weekly podcast that received two Telly Awards in 2022 for “Social Impact for Social Video” and “Talkshow/Interview for Social Video.” Most recently, she was
selected as a finalist for the 2022 Central Floridian of the Year Award by the Orlando Sentinel’s editorial board.

Samí earned a master’s degree in communications from the University of Puerto Rico and is one of the nation’s leading experts specializing in the U.S. Hispanic market. Her career started 28+ years ago working in Public Relations, Marketing and Publishing companies headquartered in New York City.
Career highlights include participating in creating the first-ever Spanish language media effort for a U.S. Presidential candidate which led to winning the highly coveted Hispanic vote in 1996, becoming the Publisher of a national Spanish-language magazine, and being interviewed by international,
national and regional media such as The Wall Street Journal, El Nuevo Día (Puerto Rico), Huffington Post, MSNBC, Florida Trend Magazine,, and Canada’s CBC News, regarding the Latino
experience in the U.S.

Recognized as one of the 25 Most Influential Hispanics in Central Florida in 2016 by VISION Magazine, Samí has served on several prestigious boards such as Visit Orlando, United Arts, the Hispanic
American Professional and Business Women’s Association, the Hispanic Business Initiative Fund’s Technical Assistance Committee, the University of Central Florida’s Office of Diversity and Inclusion (ODI) Community Engagement Council, and the Hispanic Chamber of Commerce of Metro Orlando’s Supplier Diversity Council. In 2019, she was appointed by Orange County Florida Commissioner Maribel Gómez-Cordero to the county’s Arts and Culture Council, where she also served as Chair of the Diversity, Equity, and Inclusion Committee, and she’s been an Official Delegate of the Annual Latino
Leadership Summit held at the United Nations by the We Are All Human organization. Sami’s essay entitled “From Invisible to Invincible” regarding her journey from Corporate America into entrepreneurship was part of the inaugural edition of the anthology “Hispanic Stars: The New Face of
Power” published in 2020.

Samí’s advocacy for underserved, underrepresented, and underestimated communities extends to Silicon Valley, California, where she participates as a member of the Advisory Council for the Social Justice Collaborative. She currently serves on the Board of Directors of the East Orlando Chamber of
Commerce, the community in which she resides, and on the Board of Directors of UnitedLatinas, a national organization that furthers the advancement of Latinas in leadership. As for her philanthropic work, Samí founded SOS Orlando – a 501(c)(3) – in 2017 after the devastating impact of Hurricane
María on her beloved Puerto Rico, which now hosts Talleres de Bienvenida (Welcome Workshops), the Azalea Project socioeconomic mobility program, and CASA CULTURE, an Arts Equity and Entrepreneurship Development program.

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