Eirasmin Lokpez-Cobo

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Eirasmin is a powerhouse Latina with over twenty years of experience as a Cross-cultural Brand Strategist building brand equity for Fortune 500/Fortune Global 500 brands. She is a change agent who works closely with corporations and leads non-profit organizations to address health disparities in multicultural communities.

As Senior Vice President of Brand Strategy at Republica Havas Health, which is part of the largest health and wellness global network – Havas Health & You, she leads the strategy behind cross-cultural marketing and community programs that empower brands to become agents for change in health equity.

Eirasmin is known as a passionate community activist and educator. She is the proud Founder & Director of the Wellness for Growth Foundation, an organization that has changed the lives of over 800 underprivileged Hispanic families in the last 10 years. She was Board Member at the National Wellness Institute for six consecutive years, and she is an Adjunct Professor at Florida International University, a minority-majority university, where she teaches Brand Management in the Master’s in Marketing Program mentoring the future generations of marketers.

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